why maia

Women navigating perimenopause and menopause are overwhelmed by data but left without direction. Wearables, apps, and lab tests generate endless signals, yet none answer the question they face every morning: what should I do today to feel better? With short GP appointments and generic advice, many women feel dismissed and forced to manage complex biological changes alone.

They research, track, experiment, and self-diagnose - becoming their own health scientists. But fragmented tools create fragmented outcomes. Sleep, symptoms, movement, and mood live in separate systems, leaving women to decode patterns themselves. The real cost isn’t just time or money; it’s lost confidence, constant second-guessing, and feeling invisible in a healthcare system not built for them.

Maia exists to change this. We integrate scattered health data into one intelligent, compassionate system that shows the full picture and translates it into clear daily guidance. Not generic advice, but personalised actions rooted in each woman’s data and biology - so she can wake up knowing exactly what her body needs today.

Two women in athletic wear sitting on a wooden bench outdoors, smiling and relaxing after exercise.

Customer testimonials

"I was skeptical about adding another thing to my plate, but this has actually made everything else feel more manageable. Maia listens, adapts programs based on what's working, and my concierge-coach genuinely believes in what I'm capable of even when I doubt myself. The small, sustainable changes have added up to something much bigger than moving more and eating different. I’m sleeping better, handling stress without falling apart, and honestly just feel like myself again"
Jess
Chief Operating Officer
"I came feeling completely burnt out and disconnected from my body. Maia didn't just give me a workout plan, it helped me understand what my body actually needed and built habits that fit into my chaotic life. The mental shift happened first, with training becoming the highlight of my week. For the first time in years, I feel strong both physically and mentally."
Amelie
Environmental Consultant
"I knew I needed support with my health but wasn't sure I could stay accountable on my own. The mental shift happened first, training and checking off my habits became highlights of my day, setting the tone for everything else. Maia listens, adapts programs as I progress, and genuinely believes in what I'm capable of, even when I doubt myself."
Lisa
Managing Director
"My body just wasn’t responding to anything that had worked previously. I felt I was losing my mind, and all control. I needed someone to cut through all the noise and translate what was happening, all the conflicting advice, give me a clear plan to follow and hold me accountable along the way. Maia gives me all this and more. I feel like I’m back in control of my life and ready for anything again."
Jane 
Chief Executive Officer

What can you expect with Maia?

Through Maia's AI-driven platform and concierge-level coaching, we synthesise wearables, biomarkers, and lifestyle inputs into personalized guidance - helping you know exactly what your body and mind needs each day to thrive.

intelligent personalisation

meeting you where you are, every single day

Maia turns complex, multi-source health data into clear and actionable insights.

ai + experts 

evidence-led and human-verified

Every recommendation originates from validated science and is refined through human expertise to ensure safety, impact and trust.

empowerment through clarity

health should feel simple.

Maia makes science accessible by translating data into understandable and empowering daily actions.

you deserve to be heard

our AI learns from patterns; our people listen to stories

Together, we deliver empathetic, precise health guidance, tailored to your unique needs.

The team behind Maia

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Beth Wright
Chief Executive Officer
Smiling woman with long hair wearing a white blouse and black pants, standing with one hand on her hip.
Laurena Law
Chief Medical Officer
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Louise Dunn
Chief Operating Officer
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Liz Bradford
Chief Technology Officer

Frequently asked questions

Still have questions? Contact us at support@maiahealth.tech

Who is behind Maia?

Maia is built by a multidisciplinary team of women’s health specialists, technologists, and clinical advisors.

What problem does Maia solve?

1.3 billion women worldwide will experience menopause by 2030, yet most navigate symptoms like brain fog, disrupted sleep, weight changes, and energy crashes without clear support. Traditional healthcare often dismisses perimenopause symptoms. Wellness apps track data but don't translate it into action. Women face conflicting advice online and waste time on trial-and-error solutions. Maia provides personalized, evidence-based guidance that adapts to your unique biology.

What is Maia?

Maia is an AI-powered health companion designed specifically for women navigating perimenopause, menopause, and beyond. We transform your wearable data, symptom tracking, and biomarkers into personalized daily guidance for exercise, nutrition, supplements, and lifestyle—so you know exactly what your body needs each day.

How is Maia different from other menopause apps?

Unlike apps that only track symptoms, Maia transforms your health data into daily intelligence you can trust. We integrate wearable data from Oura, Apple Watch, Whoop, Fitbit, and Garmin with symptom tracking and biomarker insights to understand how your unique hormonal patterns affect sleep, energy, mood, and performance. Our AI learns what works for YOUR body—not just population averages. Plus, our concierge tier offers 1:1 health coaching for deeper support.

What does Maia track and recommend?

Every morning, Maia delivers personalized recommendations for: Exercise intensity (strength training vs. recovery days); Nutrition timing and macronutrient balance; Supplement dosing and timing; Stress management strategies; Sleep optimization techniques. Our AI analyzes how hormonal shifts (progesterone, estrogen, cortisol) impact your daily wellbeing and adjusts recommendations in real time.

Who is Maia for?

Maia serves health-conscious women aged 35-60 navigating perimenopause, menopause, or post-menopausal life. You're proactive about your health, track your fitness and sleep, and value data-driven insights—but you want them translated into clear next steps, not more noise. You're ready to stop guessing and start knowing what your body needs.

Why was Maia created?

Maia was founded by women who experienced the frustration of being dismissed, data-overwhelmed, and underserved during perimenopause. We saw the gap between wearable technology (which collects incredible data) and actionable health outcomes (which require personalization and expertise). We built Maia to transform midlife health from reactive symptom management into proactive optimization.

What wearables does Maia integrate with?

Maia integrates with Apple Health, Oura Ring, Whoop, Fitbit, and Garmin. We analyze your sleep quality, heart rate variability, activity levels, and recovery metrics to deliver precise, hormone-aware guidance.

How does Maia protect my data?

Your health data is yours. We protect it with rigorous compliance standards including PDPO (Hong Kong), GDPR (Europe), and HIPAA (United States). All data is encrypted in transit and at rest, with transparent consent management. You control what data you share and can delete your information at any time.

What are Maia's membership tiers?

Essentials ($39/month): Symptom and mood logging, foundational insights for sleep, energy, and stress, cycle awareness tracking, and educational content; Core ($399/month): All Essentials features plus AI-powered health intelligence, deep wearable integration, personalized daily guidance, pattern recognition, community access, nutrition/exercise libraries, and webinars with medical experts; Concierge ($888 /month): All Core features plus full biomarker review, 1:1 dedicated health coach, biweekly video sessions, personalized trend analysis, supplement curation, partner coordination, and real-time chat access

Is Maia backed by science?

Yes. Maia is designed by experts in women's health, functional medicine, AI/machine learning, and data privacy. Our clinical advisors include hormone specialists, registered dietitians, exercise physiologists, and menopause-certified coaches. Every recommendation is grounded in validated science and refined by expert review.

What is Maia's mission?

Maia empowers women through every stage of perimenopause, menopause, and beyond by transforming their health data into daily, individualized action. Through our AI-driven platform and concierge-level coaching, we synthesize wearables, biomarkers, and lifestyle inputs into personalized guidance—helping women know exactly what their bodies need each day to thrive.

What are Maia's core values?

Intelligent Personalization – Your data tells your story. We turn complexity into clarity; Evidence-Led and Human-Verified – Every recommendation is grounded in validated science and refined by expert coaches; Empowerment Through Clarity – Health shouldn't feel overwhelming. We make it simple, actionable, and empowering; Compassionate Innovation – AI learns patterns; humans provide empathy. Together, they deliver precise, caring guidance; Privacy and Trust – We protect your data with rigorous compliance and transparent consent.

Does Maia work if I'm no longer cycling?

Absolutely. Maia doesn't require active cycle tracking. We analyze hormone shifts through wearable biomarkers (heart rate variability, sleep disruption, temperature changes) and symptom pxatterns—whether you're cycling irregularly, in full menopause, or post-menopausal. Our AI adapts to your specific hormonal stage.

Where is Maia available?

Maia is launching in Hong Kong in 2026, with expansion planned for Singapore, Australia, UAE, United Kingdom, and United States. We're building a global platform with localized compliance and clinical partnerships in each market.

How do I get started with Maia?

Join our waitlist at support@maiahealth.tech to be notified when Maia launches in your region. Early members will receive exclusive pricing and priority access to our concierge coaching network.

See your health clearly

Maia transforms confusion into confidence, one insight at a time.